Articles On Database Development and Management
Data Scrubbing Data Cleaning Mailing List Cleanup Data Cleansing
These are a few articles and white papers written and published in a variety of magazines over the years. They have helped businesses understand and work with their databases and mailing lists. We hope that you find them of use as well.
Glossary of Database Terms
This is a handy guide to those terms used by database developers and administrators...
Getting Started
Many businesses want to harness the incredible power of direct mail promotion,
but are confused about how to begin.
Data Entry Tips
Once the structure of your list has been thoughtfully designed, the next step is to place
your information into it - the industry term is data entry...
Data Services
Computer service bureaus are a little like list HMO's, complete with data
doctors. They understand how hard it is to establish and maintain a strong,
healthy mailing list and can help you with your list's creation, maintenance and growth...
NCOA & ACS Services - How they Work
This paper can give you some ideas on how the pros keep their lists current and deliverable;
after all, no one can respond to a mail piece that they never received...