Data scrubbing, data cleaning and data cleansing - we specialize in these services

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To Businesses Who Need Clean Data
But Don't Know Where To Start

Find Out How Data Scrubbing Or Mailing List Hygiene
Can Save You Time And Money

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Data Scrubbing ensures that your data is accurate, consistent and correctly formatted. In other words, the process of data scrubbing (aka data cleaning or data cleansing) gets your data ready to go to work for you.

The USPS says that 35% of all bulk mail mailed every year ends up in a postal service dumpster due to inaccurate addressing. In addition to wasting your mailing budget, dirty data provides a deceptively misleading map to guide your all important business decisions.

Northwest Database Services offers several data scrubbing services from full renovation and merge/purge to simple USPS CASS, ACS and PAVE certified coding. A thorough data cleaning typically requires any or all of the following:

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Standardize Your File Format

We can also help you convert data from multiple formats into one common format usable for reporting and analysis.

Your file should be in one of the standard industry database/mailing list file formats so that not only can Northwest Database Services work with it easily, but so can other data contractors, such as your mailing house or IT department as well. Standard formatting facilitates data scrubbing processes.

Data cleaning is a necessary procedure; using the following formats will make your data cleaning far easier. Common database file formats include: dBase III, Microsoft Access, and FoxPro. File formats such as Excel and fixed and delimited ASCII files are typically only used for data exchange.

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Data Alignment

Data alignment picks up misplaced data, which belongs in one field, and moves it back to the correct field. When this operation has been run, all addresses are in the appropriate address fields, names in their proper places, etc. Even though you may be printing out labels that look OK, sorting, querying, coding and reporting will be inaccurate if your data isn't consistently found where it should be located.

Contact us for more Data Scrubbing information

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Data Standardization

Once you data has been aligned, we will standardize the way it's written to your file, based on industry standards or on your specific business rules. Standardized data yields faster data cleansing procedures, too. It's your choice. You decide.

Contact us for more Data Scrubbing information

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