Everybody loves to be right. And when you need your data to speak to you regarding your business’s trends, buying patterns – or just whether or not your customers are still living and working where you think they are – you won’t want the kinds of errors that keep customers and potential customers hidden from you, misplaced, or from receiving your information.
Is your data clean, consistent and accurate? The answer is “NO” (it’s a trick question). Data are always degrading in an active database due to many factors from ‘creative’ data entry to data being damaged when merged with your current database or CRM system. The actual answer is that it’s not the question you should be asking.
The important question is how far off the mark is it, and why does it matter so much? “Dirty” data provides misleading query results and generates inaccurate reports. The result? You end up making business decisions on bad or incomplete information; and there’s nothing right about that. It all boils down to: How accurate do you want your reports to be? How much of the mail I send will arrive at its destination? This all depends on how clean your data are. Find out more about about data quality.
Data scrubbing is the analysis and review of existing data that checks for incomplete records, invalid entries and duplicates; an activity often done prior to converting or merging database or CRM systems.
Getting Your List Ready for Mailing
In order to ensure timely delivery and qualify for bulk mail discounts, your mailing data must meet United States Postal Service guidelines. We make certain that your mailing list addresses are correct, your data is in the proper format (including presorts),and even print your mailing labels for you. USPS and Northwest Database Services preparation can determine and help to correct of the following addressing and duplication problems:
Are your addresses correct and in the proper format? Does the USPS deliver mail to those locations? Even more important, is your intended recipient – customer or prospect – still receiving their mail there? A simple USPS CASS and NCOA certified coding could tell you if the address is good and whether or not your customer or prospect is still there.
Is your list full of duplicates? Are there entries with information in the wrong fields? Was it created in an obsolete format? We can optimize your list, removing exact and “near” duplicates (i.e. same person and address, written differently) as well as merge (combine) several lists together into one, removing duplicate records in the process.
We can also convert your mailing list to, or from, any number of file formats for you and we can do mailing list preparation as well. Call us at 360-841-8168 for all your Data Cleaning, Data Scrubbing and Data Cleansing services.