De-duplication Services Prevent Database & Mailing List Disasters

Duplication of data plagues every database and mailing list. Duplication is inevitable, constantly keeps growing and significantly erodes the quality of your data. You can slow its progress, but it’s virtually impossible to stop duplication of data completely.

In databases, duplication means that data mining totals, aggregates and the key business decisions made on them will be inaccurate and therefore misleading. With mailing lists the most obvious reason is to save the money that would normally be wasted on printing, labeling and mailing two or more mailing pieces to the same address; a fruitless repetition of efforts. But there are even subtler and more deadly effects from mailing duplicate pieces than simply wasting your money.

Deduplication Prevents Customer Relations Disaster

Your customers feel offended if they get more than one piece per mailing; after all, don’t you? The best that a customer will think about getting several of the same mailing pieces from you is that you’re not very competent at keeping track of them (. . .or of your own records, for that matter).

With donor appeals, the results can be even more disastrous. Besides the normal drawbacks in customer perception, there is also a chance that you have alienated a benefactor, loosing their future donations as a result. There are different types of duplicate records that occur in your mailing list.

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Experienced Specialists

We have been in the database business for over 34 years.

Customized Experience

We make the database application specially to suit your data service needs.